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Marketing Strategy Brand Extension
Marketing & Sales

Exploit The Brand: The Brand Extension

The brand extension and product extensions are two marketing techniques to leverage the strength of...

Differences between CIF and CIP
Incoterms

What Are The Differences Between CIF And CIP?

CIF Cost, Insurance & Freight Incoterms 2020 is one of the most used Incoterms in the world...

World Population 2050
News

The World Population In 2050: The Business Impact

What will the world be like in 2050? It is very difficult to make such long-term forecasts, as we...

Find Agents and Distributors
Marketing & Sales

Sales Agents And Distributors: What They Do And What Are The Differences

Distributor, sales agent, importer, wholesaler, etc are all terms...

Switzerland crypto business
News

Why Switzerland Is A Great Hub For Your Crypto Business

An Attractive Tax Framework The Swiss Federal Department of Finance (FDF) has recently concluded in...

Porter 5 Forces
Marketing & Sales

Porter’s 5 Forces For Small And Medium Enterprises

Porter’s analysis of the 5 forces is one of the most famous of business analysis. It was...

Everything But Arms - Countries included
News

Everything But Arms: How The EU Helps Poor Countries

It is a recurrent discourse that rich countries should help poor ones to develop, but how can they...

Ethiopia Business Opportunities
Market analysis

ETHIOPIA: 5 Business Opportunities And 5 Risks

“The China of Africa” is the nickname of Ethiopia.   Why such a strange nickname? For 2...

Most-used-Incoterms
Incoterms

Here Are The 5 Most Commonly Used Incoterms

Since 90% of global trade runs on the oceans, it is not a surprise that some of the most used...

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